September 23, 2013

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MUSIC MONDAYS

Dusters x California

Dusters California Launches Exclusive Skateboard Collaboration Honoring the Musical Genius of Jimi Hendrix

El Segundo, CA – (September 16, 2013) – Dusters California introduces two exclusive skateboard designs in collaboration with the Hendrix family in tribute to one of the most creative and influential musicians of the 20th Century, Jimi Hendrix. Always loyal to the pioneering spirit of skateboarding’s early years through heritage board design meshed with the latest technology, Dusters shines a spotlight on Jimi Hendrix, an innovator who revolutionised the electric guitar and the changed the course of music, with this special project.

The two Dusters x Jimi Hendrix skateboards, a cruiser and a longboard featuring iconic Hendrix imagery and upgraded hardware, can be found at premier surf and skateboard shops globally this July. The cruiser soulfully captures “Purple Haze” through blended iconic Hendrix concert images
and the Hendrix longboard is emblazoned with the Indian-influenced artwork from “Axis: Bold as Love,” the Jimi Hendrix Experience’s legendary second album.

Find the nearest Dusters California dealer and learn more about our boards at dusterscalifornia.com. “Dusters California is rooted in the trailblazing, creative tradition surrounding skateboarding since its earliest days,” says Dusters Creative Director Nano Nobrega. “That rich skateboard culture has always intertwined with music and Dusters is proud to pay tribute to such a pioneering force as Jimi Hendrix with these two board releases that both skaters and music fans alike will love.

Dusters California originates from the heart and soul of skateboarding. Created in the Southern California cradle of skate and surf culture, Dusters’ skateboard collection embraces that rich heritage through traditional, retro-shaped boards and vintage graphics, built with the latest technology for stability and speed. Dusters California offers a variety of classic longboards and cruisers that embody old school image and feel. Unlike most boards, Dusters boards are crafted in our own premier woodshop and the quality, fit and finish is unrivaled. Dusters California is part of Dwindle Distribution, the world’s largest skateboard manufacturer.

About Authentic Hendrix, LLC Established in 1998, Authentic Hendrix is a wholly owned subsidiary of the principal Jimi Hendrix family music company, Experience Hendrix, L.L.C., which since 1995 has owned and licensed the songs and recordings of Jimi Hendrix. Experience Hendrix and Authentic Hendrix were founded by the late James Allen Hendrix, father of Jimi Hendrix, and the principal executives of Experience and Authentic Hendrix are members of the Hendrix family.

Dusters x Jimi Hendrix “Purple Haze” Cruiser Skateboard

Dusters x Jimi Hendrix Purple Haze Cruiser

Dusters x Jimi Hendrix “Axis Bold” Longboard

Dusters x Jimi Hendrix Axis Bold

Dusters California