New Dwindle Product

Dwindle Spring 2015 Drop 1 Product

Dwindle Spring 2015 Drop 1 Product

TONS of new Dwindle product just arrived in stores and on www.revolutiononline.co.za! Get it while it’s hot.

Featuring product from Almost Skateboards, Blind Skateboards, Cliché Skateboards, Darkstar Skateboards, Dusters California, enjoi, Tensor Trucks, Kryptonics, Speed Demons, Superior Skateboards and Zero Skateboards.

Available from:
Revolution Online – www.revolutiononline.co.za
Revolution Woodstock – 021 447 6801 / woodstock@revolution.co.za
Revolution Long Street – 021 423 3482 / longstreet@revolution.co.za

Playmates Skate Dusters

Playmates Skate Dusters

Jeez, how come these girls never visit any of our parks? Anyone know when the next demo is? Check out all the Dusters California cruisers and see if you can spot the green Kryptonics.

Three Playmates hop the fence at the Pink Motel in Los Angeles for a skate in the guest pool. Watch Gemma Lee Farrell, Jaslyn Ome and Audrey Aleen Allen enjoy one of California’s favorite illicit activities.

Kryptonics Presents: Meltdown Invitational at 7’s

Kryptonics Invitational At 7's

Kryptonics Presents: Meltdown Invitational at 7’s

RACE & SLIDE JAM

All riders on the same size Kryptonics wheels and the same speed bearings. These will be provided.

RACE:
4 contestants at a time on Star Trac Red 75mm wheels

SLIDE:
4 contestants at a time on Star Trac Green 70mm wheels

Prizes worth R10 000 from the sponsors
1st: R3000
2nd: R1500
3rd: R500

28 June
10am – 3pm

Map: http://maps.google.co.za/maps?q=christiaans+street+woodstock&oe=utf-8&client=firefox-a&hnear=Christiaan+St%2C+Cape+Town%2C+Western+Cape&t=m&z=16

Sponsors:
Globe
Alpha Longboards
Triple Eight NYC
Revolution Skateboard Supply Co.
Dusters California

Facebook Event Link

Wildcard Wednesday

Dusters California Wildcard Wednesdays Revolution Online

WILDCARD WEDNESDAY!

Today only, we’re offering a NEW ARRIVALS special on these 3 selected Dusters California Cruisers and Longboard.

30% OFF!

Click here to get yours now: http://www.revolutiononline.co.za/product-tag/wildcard-wednesday/

*Please note: This special is only available from Revolution Online. Please don’t ask for it in our retail stores. Revolution Online is a completely separate store and doesn’t reflect what we have in our retail stores.*

Dusters x Endless Summer

Dusters x Endless Summer

Dusters California is proud to introduce a collaboration with the most iconic movie masterpiece in the surf world, The Endless Summer! Celebrating 50 years of Bruce Brown’s film and John Van Hamersveld original movie posters, these boards will be perfect for cruising through the endless summer days!

Available now from our retail stores and from Revolution Online.

Dusters California x The Endless Summer

DUSTERS CALIFORNIA SPRING 2014 LOOKBOOK

Dusters California’s new video for their Spring 2014 Lookbook, available from Revolution stores. New short cruisers, skateboards and longboards. Dusters California is all about the heritage of the California skate and surf lifestyle.

BRINGING BACK KRYPTONICS EPISODE 3

Dave Hackett, Kryptonics first brand ambassador, wants to hear your story.

Kryptonics are back! Coming soon to a Revolution store near you, and to Revolution Online.

If you missed episode 1 and 2, watch them here and here.

Kryptonics Wheels Chooses Legendary Skateboarder David Hackett as Brand Ambassador

November 8th, 2013

Legendary skateboarder David Hackett has been chosen by Dusters California as the first Brand Ambassador for Kryptonics Star Trac Wheels. Hackett is recognized as one of skateboarding’s greatest all-around skateboarders. He is best known for his pool riding, and for originating his patented “Hackett Slash” maneuver. In 2003 he was chosen by Juice magazine as one of the 50 Most Influential Skateboarders in the World. Hackett also excels in ditch riding, slalom racing, downhill racing and now at over fifty years of age is still skateboarding at a world class level.

Hackett first rode Kryptonics Star Trac wheels in the mid-1970s, having been attracted to the wheels for their ability to handle the various terrains and disciplines he rode.

When asked how he feels about being named the first Kryptonics Wheels Brand Ambassador, Hackett commented, “I’m SO Stoked to be chosen as Kryptonics Wheels first brand Ambassador! I feel like Johnny Appleseed- spreading goodness throughout the land!”

In addition to promoting Kryptonics Star Trac Wheels at skateboarding events and through social media, Hackett is featured in a series of videos about the rebirth of Kryptonics Star Trac wheels.

David Hackett

Bonus: an interview with David Hackett about his role as the first Kryptonics Brand Ambassador.

Congrats being the first Brand Ambassador how did you feel when you were asked?
Very Honored, Humbled and STOKED!!

What things will you be doing for the brand?
Lots of Social Media, some Design and Consulting, and of course Riding the Wheels and Spreading the STOKE!

Have you been surprised by the love older skaters are showing towards the rebirth of Kryptonics Star Trac wheels?
Yes and No- Yes because I am surprised at how many “older” skateboarders are still Charging it- and No, because some things that are Classic in Design and Popularity in the Marketplace you can never get tired of-Like a Vintage Ferrari, Kryptonic Wheels had the look and the ride that far surpassed all other wheels at the time and that never gets old.

What is the message you will share with younger skaters about the wheels?
Kryptonic Wheels are Fast, Durable, and can be used on any set up for Multiple Disciplines of Riding including Banks, Pools, Bowls, Parks, Schools, Downhill, Slalom, Sliding, Freeriding, Cruising and More! GET SOME!!

Tell us about the skateboards you have set up with Kryptonics wheels.
Well, so far I’ve only received three sets of wheels But of the sets I do have, I put my 60mm Blue 82’s on my 11X40″ “SuperSurfSkate” BankRider, set up with Carver Trucks and it is SICK! – I put the Green 60mm’s on my Vert/Pool Deck and it’s like being Born Again! Not only do they Bring Back lot’s of Great Memories, but I’m making new ones and new History right now!! I’m going to put the Red 78mm’s on my Longboard and can’t wait to Ride it!!

Will you be competing in any events soon?
Maybe… I LOVE competing, but the last two events I competed in were run VERY poorly and Judged even worse! So I think I will start taking more of an Organizing Events role, than Competing in them. I like to do events that are “Objective” rather than “Subjective”- Like “Highest Wall Ride” or “Fastest thru the DEATHRACE Course”… Where it’s clear who won… Judges SUCK!

Lastly Will you be running the IASC hall of fame again next year?
Just to be clear, I never have “Run” the Skateboarding Hall of Fame Awards Banquet and Induction ceremony- That almost impossible task is done by IASC President Josh Friedberg, who does an AMAZING Job. I have been honored to be the EMCEE of the event the last two years and I’m not sure if I will be chosen to do it again in 2014….But I’m open to it! In closing, I look forward to Ripping All Terrain on All the new Kryptonic Wheels and Hope to see everyone experience the same Magic that I feel when Riding these Amazing and Classic Wheels!!

DUSTERS X FARRAH

Dusters x Farrah

Dusters California x Farrah Fawcett – A Collaboration Benefiting The Farrah Fawcett Foundation

Dusters California, in conjunction with The Farrah Fawcett Foundation, announces the release of the Farrah Fawcett longboard and cruiser skateboard. Both boards will feature one of the most iconic images of the past 40 years, the Farrah Fawcett red swim suit pinup poster that was photographed by Bruce McBroom in 1976. Farrah’s immortal image captured on these clean, classic shapes, is a testament that great function and form never go out of style.

Unlike most of their competitors, Dusters California skateboards are crafted in their own premier woodshop. From woodburns and vintage wood finishes, complex veneer inlays, V-ply layups, and fiberglass constructions – the quality, fit & finish of all boards is unrivaled; and this is just the start! Creative Director Nano Nobrega brings it all together with original graphics that combine the look and feel of the 1970s, with a much simpler, yet exciting decade that forever changed youth culture.

Rider tested, Dusters California ensures all boards are capable of performing in any condition.

Dusters x Farrah

Dusters x Farrah

Dusters x Farrah

View Dusters California products on Revolution Online.

MUSIC MONDAYS

Dusters x California

Dusters California Launches Exclusive Skateboard Collaboration Honoring the Musical Genius of Jimi Hendrix

El Segundo, CA – (September 16, 2013) – Dusters California introduces two exclusive skateboard designs in collaboration with the Hendrix family in tribute to one of the most creative and influential musicians of the 20th Century, Jimi Hendrix. Always loyal to the pioneering spirit of skateboarding’s early years through heritage board design meshed with the latest technology, Dusters shines a spotlight on Jimi Hendrix, an innovator who revolutionised the electric guitar and the changed the course of music, with this special project.

The two Dusters x Jimi Hendrix skateboards, a cruiser and a longboard featuring iconic Hendrix imagery and upgraded hardware, can be found at premier surf and skateboard shops globally this July. The cruiser soulfully captures “Purple Haze” through blended iconic Hendrix concert images
and the Hendrix longboard is emblazoned with the Indian-influenced artwork from “Axis: Bold as Love,” the Jimi Hendrix Experience’s legendary second album.

Find the nearest Dusters California dealer and learn more about our boards at dusterscalifornia.com. “Dusters California is rooted in the trailblazing, creative tradition surrounding skateboarding since its earliest days,” says Dusters Creative Director Nano Nobrega. “That rich skateboard culture has always intertwined with music and Dusters is proud to pay tribute to such a pioneering force as Jimi Hendrix with these two board releases that both skaters and music fans alike will love.

Dusters California originates from the heart and soul of skateboarding. Created in the Southern California cradle of skate and surf culture, Dusters’ skateboard collection embraces that rich heritage through traditional, retro-shaped boards and vintage graphics, built with the latest technology for stability and speed. Dusters California offers a variety of classic longboards and cruisers that embody old school image and feel. Unlike most boards, Dusters boards are crafted in our own premier woodshop and the quality, fit and finish is unrivaled. Dusters California is part of Dwindle Distribution, the world’s largest skateboard manufacturer.

About Authentic Hendrix, LLC Established in 1998, Authentic Hendrix is a wholly owned subsidiary of the principal Jimi Hendrix family music company, Experience Hendrix, L.L.C., which since 1995 has owned and licensed the songs and recordings of Jimi Hendrix. Experience Hendrix and Authentic Hendrix were founded by the late James Allen Hendrix, father of Jimi Hendrix, and the principal executives of Experience and Authentic Hendrix are members of the Hendrix family.

Dusters x Jimi Hendrix “Purple Haze” Cruiser Skateboard

Dusters x Jimi Hendrix Purple Haze Cruiser

Dusters x Jimi Hendrix “Axis Bold” Longboard

Dusters x Jimi Hendrix Axis Bold

Dusters California

DUSTERS X DOORS COLLAB

Dusters California just did a rad collab of cruiser skateboards with the legendary L.A. band The Doors and had guitarist Robby Krieger on hand to unveil the collection. Check out the interview with Robby and find out how it came about.

DUSTERS CALIFORNIA INTERVIEW

Dusters California is (from left to right) Eric Sentianin (product and R&D) Nano Nobrega (Creative Director) and Steve Douglas.

To see what Dusters cruisers and longboards we have in stock, click here.

In a day and age when just about every brand has added longboards and/or cruisers to its catalog, it can be hard to stand out from the pack. For every new line, there comes a littany of shadow products that would make Xerox proud. But Dwindle Distribution’s brand of heritage cruisers, Dusters California, is bringing a fresh look and vibe to the table. Taking its name from the legendary ‘70s muscle car, the Plymouth Duster, skate legend and Dwindle’s Don of Business Development Steve Douglas sums up the brand in five words: “skateboarding, California, heritage, lifestyle, and fun.”

“I grew up in pools and ramps and was fortunate to turn pro back in the late ‘80s,” Douglas says. “During that time I had to progress doing some tricks that were not fun, but it was about getting that sequence for that ad. What I like about our Dusters program is it gets me back to the roots of why I fell in love with skating in the first place—fun. Just pushing, turning, grinding, and going fast.”

When talking with the Dusters team of Douglas, Eric Sentianin, and Nano Nobrega; the recurring theme is fun. Inclusive fun in a time when the pool of active skaters is shrinking. We caught up with the trio to learn more about Dusters and how they’re seeking to stand apart.

What sets these apart in the ballooning crop of cruisers?

Dusters is built by a core skate team that understands, in and out, the functionality of these boards with more than 25 years of experience in the industry. Throughout all these years of skateboarding and manufacturing we learned the importance of the fit and finishes of a skateboard and you can see that by analyzing every single details on Dusters boards. Besides the core functionality, meticulous fit and finishes and the incredible price point compared to our competitors, Dusters California brings to all our riders out there the true heritage and lifestyle of skateboarding by portraying in its art direction, the same vintage looks and vibes as the beginning stages of skateboarding in Venice Beach, California, back in late ’60s and ’70s.

So you guys are building these in house, Where’s your factory?

We design Dusters in El Segundo, California and manufacture in our overseas factory. You can get a real sense of the factory and how we manufacture skateboards from this video that we produced shortly after the factory was completed.

How does building your own boards help from a cost, delivery, and quality standpoint? What can you do to detail these that OEM’ers can’t?

The main advantage of manufacturing our own boards is the ability to control the quality at every step. Not just from the point at pressing veneers, but from the arrival of the logs. Wood is an organic material and needs to be stored in very specific temperature and humidity controlled environments. By eliminating a middle man in the supply chain we have the ability to offer competitive prices at a higher quality and higher margin. This higher quality comes in terms of material choices, cosmetic treatments, and finishes.

Who is your target consumer for Dusters?

Skateboarders. It’s a short answer… But we make great product for people who want to skate, whether it’s to bomb a hill of simply cruise to the corner store. The line has a wide variety of boards to fit everyone’s needs from short board that fit in a school locker to medium size ripable cruisers to longboards, drop-throughs and drop downs. The product offering was developed to cater to every level of skater.

I’m stoked to see you guys are focusing on the ladies. I’ve been surprised that more skate companies aren’t making an effort there with cruisers and longboards. Do you see this as a strong spot for growth?

Most definitely! Women have always been part of the industry in and out of the skate parks and Dusters is just making sure they share the same spotlight as men do!

The fact that this is sort of an unexplored market in skateboarding, it opens up huge doors increasing the amount of skaters, followers and fans. That increase in the demand will just benefit the industry as a whole and will most likely make skate parks look a lot better with beautiful ladies skating instead of solely a bunch of sweaty guys!

Why did you decide to partner with GRO and how do you see this getting more girls on board?

We are always looking out for ways to help skateboarding grow bigger and more accessible, and with the latest collaboration Dusters did with old school pro rider Cindy Whitehead, we figure we could aim straight to the ladies. So we looked for all sorts of nonprofit organizations that are somehow helping women and their rights and we found GRO, a nonprofit that works to inspire, educate and support girls through action sports. It couldn’t be a better fit for this colab.

Tell us a little about the vibe and construction of this line.

Dusters’ focus is on creating great looking product using premium components at a fair price. We can do this by having our own factory and cutting out cost and passing on the savings to them.

It’s really about the finishing details of the board; using wood branding for the Dusters logo, incorporating v-ply veneers into the construction, or using unconventional wood inlays. The graphics are 70s retro inspired infusing the beach and surf lifestyle. While the artwork and feel of the brand is throwback, the constructions and shapes of the Dusters line remain authentic as well as progressive, especially when it comes to the drop-through and drop-down constructions. These types of longboards are made for bombing down hills.

The completes feature ABEC-7 bearings with Slant trucks or Slant Inverted trucks. The slant inverted trucks are reversible. They can be used in either a 50-degree or a 54-degree configuration to adjust your turning radius depending on wheel base or preferred turning geometry .

What trucks and wheels are you using on these and what do price points for completes look like?

We use our proprietary truck brand Slant. Slant have developed a unique Reversible truck with a special hanger that offers 2 angles for different riding styles. We will be re-introducing Kryptonics wheels (the original ‘Star Trac’ styles) on some models stating in Fall which we are really excited about I rode these wheel in the 70’s and they were a game changer, currently we use our own Dusters formula urethane. We use Dusters Abec 7 Ultimate Cruising High Performance bearing for all our Dusters models. Our compact cruisers (Ace) start retailing at $100, with most of our best-selling cruisers (Keen, Cazh, Flashback & Kosher) retailing around $110 – $120. We have great price points for our longboards, Demo & Summer models starting at $130 with our premium longboards retailing between $160 and $230 for our top end models. One comment we repeatedly hear is how great our build quality, fit & finish is compared to some other brands, it really helps when you have your own factory. We live eat and breath skateboarding and our Customers notice and appreciate all the extra details.

We’re digging the Hendrix and Doors models. How difficult was it to set partner with those guys from a rights standpoint?

Definitely working through lawyers to get all the contractual items can be a lot of back and forth, however once the legalese was behind us I would have to say it’s been great working with these groups. They have both been excited about the opportunity and our ability to really work with their assets in different ways to make some really great looking boards! Going into this I’m not sure they really understood what we are capable of producing now days as they were pretty excited when we were able to show them samples. I must also say that the Doors management have been especially open and proactive in supporting the marketing efforts to promote this product.

Any concerns on eroding Dwindle’s brand equity with core street skaters by adding the Dusters brand?

If we had started Dusters in the dark days of 1992 I would say yes, but today not at all, most brands have cruisers and long boards so a brand focusing on that can live right beside a core brand, at the end of the day its about having a healthy diverse business that focuses on Skateboarding. In a recent retail run to core skate stores on the east coast—95% of all shops I went to had longboards and cruisers. That’s great, we need healthy skate shops.

What’s your take on the cruiser market? You think it’s a fad or here to stay?

I think it’s healthy for everyone, its definitely not a fad, people love skateboarding for what it is—fun. Some people just like to roll and others like to learn tricks and others just like to go fast etc. What is so great about skateboarding today is that whatever you are into as far as skateboarding its all going on at the same time. From downhill, to slalom to street skating, to the mega ramp, and everything in between—people love to roll. I believe the act of skateboarding is the healthiest it has ever been.

How have orders been on these and what types of shops are they mostly going in?

Our Dusters sales have continued to grow rapidly, and are now one of our top brands at Dwindle. Our Jimi Hendrix and The Doors collabs that are being released now have helped open people’s eyes to the brand. We have also expanded our longboard range as this is where we see most of the current demand. Dusters is carried by our core customers – the ones that are open to cruiser/longboard sales. We also do very well with Zumiez, CCS, and Vans stores and we are opening up new stores all the time. The shops that have Dusters in stock are selling them well above class average so we know when they get on the shelves, in our dusters rack, that they sell and sell well.

Best session you’ve had on a Duster: (answered by Steve Douglas) I grew up in pools & ramps and was fortunate to turn pro back in the late 80’s, during that time I had to progress my skating doing some tricks that were not fun but it was about progressing and getting that sequence for that add. What I like about our Dusters program is gets me back to the roots of why I fell in love skating in the first place in the70’s, FUN. Just pushing, turning, grinding and going fast, so my best session is every session I step on my board.

To view the Summer / Fall line of Dusters cruisers and longboards, click here.

Dusters California Interview courtesy of Transworld Business.

RETAIL THERAPY TUESDAYS

Dusters CazhDusters “Cazh” Red / Black

For today’s Retail Therapy Tuesdays we feature these rad cruisers from Dusters California. Click on the image to link to the product on Revolution Online.

Dusters CazhDusters “Ace”

Dusters KosherDusters “Kosher”

Dusters Keen TurquoiseDusters “Keen” Turquoise

Dusters Keen Blue YellowDusters “Keen” Blue / Yellow

Dusters Flashback RastaDusters “Flashback” Rasta

Dusters Cazh TurquoiseDusters “Cazh” Turquoise

Dusters Nagg LushDusters Nagg Lush

Dusters BogueDusters Bogue

Available from Revolution store nationwide and Revolution Online.

Revolution Cresta, Gauteng: (011) 678 1685 / cresta@revolution.co.za
Revolution Menlyn, Gauteng: (012) 348 2959 / menlyn@revolution.co.za
Revolution Long Street, Cape Town: (021) 423 3482 / longstreet@revolution.co.za
Revolution Woodstock Exchange, Cape Town: (021) 801 4666 / woodstock@revolution.co.za
Revolution Online: http://www.revolutiononline.co.za/