Promenade Mondays: Remember Jay Video

Promenade Mondays Remember Jay Video

Tribute to Jay Adams; The Original Seed
1961 – 2014

South Africa celebrated Heritage Day on 22 September 2014, a day in which we celebrate our diverse cultures.

At the core of skateboarding culture is Jay Adams, who passed away earlier this year. Jay, is the original seed and his style and skill has no forebears. Jay Adams is skateboarding personified, and for this reason we pay tribute and celebrate his life as a legend.

For the first time in South Africa, we are urging skaters to revel in our heritage, not as a “sub culture” or “fringe sport” but as a legitimate culture and community.

So we met up with a bunch of skaters on Sea Point Promenade in Cape Town to pay tribute and celebrate our skate heritage.

Revolution Skateboard Supply Co. | KFD Skateboards | VANS Store Cape Town | Kingdom Longboards SA

Filmed and edited by Matthew Lesch
Additional filming by Greg Maxwell
Skaters: Andrew Nero, Justus Kotze, Byron Rhoda
Music: Daft Punk – Digital Love

Promenade Mondays: Remember Jay

Promenade Mondays Remember Jay

Promenade Mondays Remember Jay

South Africa celebrates Heritage day this coming week. A day in which we celebrate our diverse cultures.

At the core of skateboarding culture is Jay Adams, who passed away earlier this year. Jay, is the original seed and his style and skill has no forebears. Jay Adams is skateboarding personified, and for this reason we pay tribute and celebrate his life as a legend.

For the first time in South Africa, we are urging skaters to revel in our heritage, not as a “sub culture” or “fringe sport” but as a legitimate culture and community.

So join us this ‪#‎promenademondays‬ as we pay tribute and celebrate our Skate Heritage.

‪#‎REMEMBERJAY‬
22 SEPTEMBER 2014
18:00
Presented by: #PromenadeMondays
Queens Beach, Sea Point, Cape Town

In Association with:
Revolution
KFD Skate
VANS Store Cape Town
Kingdom Longboards SA

RSVP to the Facebook event HERE.

PRO SKATERS IN CAPE TOWN

Media Release

Cape Town is gearing up for spectacular skateboarding action over the next couple of days with two top pro skaters jetting into the Mother City to participate in a series of skateboarding clinics and demonstrations in the run-up to the Kimberley Diamond Cup world skateboarding championships presented by Kumba Iron Ore. Silas Baxter-Neal and Mike Anderson will be joining the Skateboarding for Hope road show and hit various street spots and skate parks across the peninsula.

The Skateboarding for Hope community outreach programme is a joint initiative between the Northern Cape provincial government, Kumba Iron Ore and Boogaloos, to promote and grow the sport of skateboarding in South Africa. The initiative has been travelling the country during the past three years and has touched the lives of thousands of South African youth. Over 4000 skateboards have been handed out to underprivileged kids across the country to enable them to embrace this exciting and fastest growing sport.

The first clinic and demonstration will be at Durbanville DIY skate park on Monday, 23 September, at 15h00 followed by a street skate session in Cape Town. On Heritage Day, 24 September, the action will move to the Edgemead skate park at 10h00 before hitting the city centre again. On Wednesday, 25 September, the road show will move to Valhalla Skate Park for a demonstration at 10h00 with a final street session scheduled for Cape Town afterwards.

According to Johann van Schalkwyk, project manager for the Kimberley Diamond Cup, it is especially fitting that these activations will form part of the Heritage Day celebrations in South Africa. “The Skateboarding for Hope tour will leave a lasting legacy within our communities by introducing our youth to a sport that is healthy and readily accessible. By teaching youngsters to skate and donating boards to less privileged kids, we are giving them an alternative pastime. Cape Town is already home to a very dynamic and growing skateboarding scene and we hope that Silas and Mike will further inspire young skateboarders to hone their talents.

The Kimberley Diamond Cup world skateboarding championships will take place at the Kumba Skate Plaza in Kimberley from 27 – 29 September and will see the top professional and amateur skateboarders compete in the street and vert contests over the three-day period.