Huge Boost for Skateboarding For Hope

Skateboarding for Hope George

Skateboarding for Hope George

The Skateboarding for Hope community outreach programme has received a significant boost with global apparel company Vans signing up as presenting partner for its year-long programme. As part of the run-up to the Kimberley Diamond Cup skateboarding world championships presented by Kumba Iron Ore in October, the Skateboarding for Hope road show will travel the country to introduce the youth of South Africa to the sport of skateboarding.

The Skateboarding for Hope road show is a youth development initiative launched by the Northern Cape Provincial Government four years ago to promote skateboarding as an affordable and accessible leisure activity. The tour itinerary for 2015 includes fifteen Skateboarding for Hope activations around the country from bustling urban skate parks in Johannesburg to deep rural towns in the Northern Cape.

According to Tim McFerran from World Skateboarding Grand Prix, the global leader in skateboarding event management, they are very excited about Vans’ support of the Skateboarding for Hope initiatives throughout South Africa. “Their support will be invaluable in growing these events nationally and moving them to the next level. Vans play a prominent role in the skateboarding community in South Africa and we are delighted in the joint commitment to the development of skateboarding in this country. This initiative is very important to both the Kimberley Diamond Cup and the Northern Cape as it forms part of our aggressive approach to youth development and providing our youth access to skateboarding. This is also a great community service as it provides fun events for the kids to engage them in a meaningful way and teaches them skateboarding and life skills. The programme also gains access to marginalised youth, a vital part of our local communities that is often overlooked,” mentions McFerran.

Since 2011, the Skateboarding for Hope community outreach initiative has hosted more than 500 activations and handed out more than 5000 skateboards to youth at risk and underprivileged kids. During the first part of 2014, the programme touched the lives of more than 18000 youth throughout South Africa. The nationwide tour creates enormous exposure for skateboarding and also provides young skaters with the opportunity to grow and improve their skills. In addition, it also promotes tourism to the Northern Cape and creates awareness of the numerous skate parks that have been built in the province.

According to Vans marketing manager Warren Talbot, “Vans is committed to skateboarding, but more importantly, we are committed to developing skateboarding in South Africa. It is a privilege to be a partner of Skateboarding for Hope as we continue to build and support the KDC tour 2015,” states Talbot.

The Skateboarding for Hope tour stops will include:
14 March – Brightwater, Johannesburg
2 May – Johannesburg
16 May – Somerset West, Western Cape
13 June – Moses Mabhida Stadium, Durban
17 – 19 June – Northern Cape Youth Month Tour
4 July – George
18 July – Langebaan, Western Cape
1 August – Thrashers, Pretoria
29 August – Stoneridge, Johannesburg
5 September – Canal Walk, Cape Town
29 – 30 September – Northern Cape

Skateboarding for Hope Soweto

Kimberley Diamond Cup – Day 1 Press Release

Samarria Brevard at KDC 2014. Photo by Sam Clarke.

Samarria Brevard at KDC 2014. Photo by Sam Clarke.

High flying start on day 1 of Kimberley Diamond Cup

Kimberley, South Africa – October 3, 2014

Day one of the Kimberley Diamond Cup Skateboarding World Championships presented by Kumba Iron Ore got off to an exciting start with the high flying action of the Big Air World Championships followed by the inaugural Women’s Street World Championships.

First up was Big Air and Jono Schwan landed a heelflip body varial 360 over the gap to a 900 on the quarterpipe, earning him the title and a $22,000 cash prize.

The inaugural Women’s Street Championships featured standout performances by Alexis Sablone (kickflip front 50-50) and Brazilian Pamela Rosa (frontside boardside the big rail), but it was Samarria Brevard, who ripped the entire course and front-180’d the entire manual pad. “I was very nervous before we started skating, but I’m so excited having won!” said Brevard. “My mom was worried because I had to travel on my own to get here – it’s my first time out of the country – but both of my parents are very supportive of me skateboarding and will be so happy for me!”

The first day of competition ended with a concert featuring dance performances and popular South African musicians followed by a 15-minute fireworks show. “It was a great start of what promises to be a fantastic weekend of skateboarding,” said Tim McFerran, CEO of World Skateboarding Grand Prix. “Skateboarders have travelled from all over the world, from 37 countries, and today we saw just a small preview of the caliber of skateboarding we’re in store for this weekend.”

Women’s Street World Championships Top Three
1. Samarria Brevard ($15,000)
2. Alexis Sablone ($10,000)
3. Pamela Rosa ($5,000)

Big Air World Championships Top Three
1. Jono Schwan ($22,000)
2. Elliott Sloan ($15,000)
3. Clay Kreiner ($10,000)

Click here for the full results from Day One of the Skateboarding World Championships at the Kimberley Diamond Cup.

Fireworks at KDC 2014. Photo by Sam Clarke.

Jono Schwan at KDC 2014. Photo by Sam Clarke.

The official events of the 2014 Skateboarding World Championships at Kimberley Diamond Cup were the Women’s Street Championships, Vert World Championships, Street World Championships, Big Air Championships, Rider Cup Team Skateboarding Championships as well as four national championship events for South African skaters, including Girl’s Street Championships, Vert Championships, Street Championships and the Youth Street Championships.

About Kimberley Diamond Cup
The annual Kimberley Diamond Cup World Skateboarding Championships is a partnership between South Africa’s Northern Cape Provincial Government, World Skateboarding Grand Prix and Kumba Iron Ore. Located 300 miles southwest of Johannesburg in the Northern Cape Province, Kimberley was the location of South Africa’s first diamond mine, thus its nickname, “The Diamond City.” For the latest news and information go to www.kimberleydiamondcup.com.

About World Skateboarding Grand Prix (WSGP)
World Skateboarding Grand Prix is an international skateboarding event management company. WSGP hosts world-class skateboarding events with a commitment to help stimulate local economies through tourism while supporting youth development, especially those in underserved or impoverished communities. For the latest news and information on the 2014 Skateboarding World Championships at the Kimberley Diamond Cup and other upcoming World Skateboarding Grand Prix events, visit www.WorldSkateboarding.com.