Huge Boost for Skateboarding For Hope

Skateboarding for Hope George

Skateboarding for Hope George

The Skateboarding for Hope community outreach programme has received a significant boost with global apparel company Vans signing up as presenting partner for its year-long programme. As part of the run-up to the Kimberley Diamond Cup skateboarding world championships presented by Kumba Iron Ore in October, the Skateboarding for Hope road show will travel the country to introduce the youth of South Africa to the sport of skateboarding.

The Skateboarding for Hope road show is a youth development initiative launched by the Northern Cape Provincial Government four years ago to promote skateboarding as an affordable and accessible leisure activity. The tour itinerary for 2015 includes fifteen Skateboarding for Hope activations around the country from bustling urban skate parks in Johannesburg to deep rural towns in the Northern Cape.

According to Tim McFerran from World Skateboarding Grand Prix, the global leader in skateboarding event management, they are very excited about Vans’ support of the Skateboarding for Hope initiatives throughout South Africa. “Their support will be invaluable in growing these events nationally and moving them to the next level. Vans play a prominent role in the skateboarding community in South Africa and we are delighted in the joint commitment to the development of skateboarding in this country. This initiative is very important to both the Kimberley Diamond Cup and the Northern Cape as it forms part of our aggressive approach to youth development and providing our youth access to skateboarding. This is also a great community service as it provides fun events for the kids to engage them in a meaningful way and teaches them skateboarding and life skills. The programme also gains access to marginalised youth, a vital part of our local communities that is often overlooked,” mentions McFerran.

Since 2011, the Skateboarding for Hope community outreach initiative has hosted more than 500 activations and handed out more than 5000 skateboards to youth at risk and underprivileged kids. During the first part of 2014, the programme touched the lives of more than 18000 youth throughout South Africa. The nationwide tour creates enormous exposure for skateboarding and also provides young skaters with the opportunity to grow and improve their skills. In addition, it also promotes tourism to the Northern Cape and creates awareness of the numerous skate parks that have been built in the province.

According to Vans marketing manager Warren Talbot, “Vans is committed to skateboarding, but more importantly, we are committed to developing skateboarding in South Africa. It is a privilege to be a partner of Skateboarding for Hope as we continue to build and support the KDC tour 2015,” states Talbot.

The Skateboarding for Hope tour stops will include:
14 March – Brightwater, Johannesburg
2 May – Johannesburg
16 May – Somerset West, Western Cape
13 June – Moses Mabhida Stadium, Durban
17 – 19 June – Northern Cape Youth Month Tour
4 July – George
18 July – Langebaan, Western Cape
1 August – Thrashers, Pretoria
29 August – Stoneridge, Johannesburg
5 September – Canal Walk, Cape Town
29 – 30 September – Northern Cape

Skateboarding for Hope Soweto

Kimberley Diamond Cup – Day 1 Press Release

Samarria Brevard at KDC 2014. Photo by Sam Clarke.

Samarria Brevard at KDC 2014. Photo by Sam Clarke.

High flying start on day 1 of Kimberley Diamond Cup

Kimberley, South Africa – October 3, 2014

Day one of the Kimberley Diamond Cup Skateboarding World Championships presented by Kumba Iron Ore got off to an exciting start with the high flying action of the Big Air World Championships followed by the inaugural Women’s Street World Championships.

First up was Big Air and Jono Schwan landed a heelflip body varial 360 over the gap to a 900 on the quarterpipe, earning him the title and a $22,000 cash prize.

The inaugural Women’s Street Championships featured standout performances by Alexis Sablone (kickflip front 50-50) and Brazilian Pamela Rosa (frontside boardside the big rail), but it was Samarria Brevard, who ripped the entire course and front-180’d the entire manual pad. “I was very nervous before we started skating, but I’m so excited having won!” said Brevard. “My mom was worried because I had to travel on my own to get here – it’s my first time out of the country – but both of my parents are very supportive of me skateboarding and will be so happy for me!”

The first day of competition ended with a concert featuring dance performances and popular South African musicians followed by a 15-minute fireworks show. “It was a great start of what promises to be a fantastic weekend of skateboarding,” said Tim McFerran, CEO of World Skateboarding Grand Prix. “Skateboarders have travelled from all over the world, from 37 countries, and today we saw just a small preview of the caliber of skateboarding we’re in store for this weekend.”

Women’s Street World Championships Top Three
1. Samarria Brevard ($15,000)
2. Alexis Sablone ($10,000)
3. Pamela Rosa ($5,000)

Big Air World Championships Top Three
1. Jono Schwan ($22,000)
2. Elliott Sloan ($15,000)
3. Clay Kreiner ($10,000)

Click here for the full results from Day One of the Skateboarding World Championships at the Kimberley Diamond Cup.

Fireworks at KDC 2014. Photo by Sam Clarke.

Jono Schwan at KDC 2014. Photo by Sam Clarke.

The official events of the 2014 Skateboarding World Championships at Kimberley Diamond Cup were the Women’s Street Championships, Vert World Championships, Street World Championships, Big Air Championships, Rider Cup Team Skateboarding Championships as well as four national championship events for South African skaters, including Girl’s Street Championships, Vert Championships, Street Championships and the Youth Street Championships.

About Kimberley Diamond Cup
The annual Kimberley Diamond Cup World Skateboarding Championships is a partnership between South Africa’s Northern Cape Provincial Government, World Skateboarding Grand Prix and Kumba Iron Ore. Located 300 miles southwest of Johannesburg in the Northern Cape Province, Kimberley was the location of South Africa’s first diamond mine, thus its nickname, “The Diamond City.” For the latest news and information go to www.kimberleydiamondcup.com.

About World Skateboarding Grand Prix (WSGP)
World Skateboarding Grand Prix is an international skateboarding event management company. WSGP hosts world-class skateboarding events with a commitment to help stimulate local economies through tourism while supporting youth development, especially those in underserved or impoverished communities. For the latest news and information on the 2014 Skateboarding World Championships at the Kimberley Diamond Cup and other upcoming World Skateboarding Grand Prix events, visit www.WorldSkateboarding.com.

37 Countries Represented at Kimberley Diamond Cup

Nyjah Huston at Kimberley Diamond Cup

Nyjah Huston at KDC Nyjah Huston in action during the final heat of the 2013 Kimberley Diamond Cup presented by Kumba Iron Ore. The defending champion is back in Kimberley to battle some of the top pro skaters from around the globe.

Nyjah Huston will return to Kimberley to defend his world title against an unprecedented global roster from 37 countries at the Kimberley Diamond Cup presented by Kumba Iron Ore from 2 – 5 October 2014. The best pro street skaters from the United States will join the top skateboarders from around the world to battle it out in Kimberley, South Africa in October for their share of the R5 million prize purse, the largest single event prize purse in skateboarding.

“The unprecedented global participation in this year’s championships gives us the unique opportunity to showcase our beautiful country to the world and will also allow our young people to be inspired by these incredible athletes,” said John Block, MEC of the Department of Economic Development and Tourism of the Northern Cape provincial government. “This contest has grown beyond what we anticipated. It is now the premier skateboarding competition in the world and all eyes will be on Kimberley. We can’t wait to see the incredible talent that will no doubt be displayed during this year’s competition. It promises to be a truly historic event!”

“It is also an unbelievable opportunity for the Northern Cape to showcase itself as an extraordinary tourism destination and we are looking forward to welcoming the participants and their supporters with the traditional warm Northern Cape hospitality. We would be proud to share our tourism treasures with them – extreme nature, extreme culture and extreme adventure. We would like to encourage them to take this chance to explore the magic of South Africa’s largest province,” mentions Block.

Nyjah Huston, last year’s street skateboarding world champion, along with other top U.S. pros, will battle the top skaters from around the world in a fast-paced, adrenaline packed contest that takes place on the state-of-the-art Kumba Skate Plaza. Currently 37 countries are sending their best skaters to the world championships, including countries competing on the international stage for the first time such as Turkey, Vietnam, Philippines, Namibia, Mauritius Islands and Malaysia.

“To have so many countries competing in the World Championships is unprecedented in skateboarding,” said Tim McFerran, CEO of World Skateboarding Grand Prix. “Since there are only a handful of countries with federations established for skateboarding, most countries do not have any formalised means to support their top skateboarders to get to international contests. For them, it is crucial to get financial help to get to these contests. Even the US, as advanced as it is in skateboarding, has no mechanism in place to get governmental help to send its top skateboarders to the big contests and it has to rely on brands to help,” mentions McFerran. “Over the last seven months, we’ve seen first-hand the challenges in getting skaters to the world championships in countries that have no existing federation. We’ve been working feverishly to assist countries to help bring their skaters to South Africa. We want to help support the growing skateboarding talent around the world and to ensure that skateboarders who have the talent, but not the means, are represented in major events like the skateboarding world championships.”

The growing list of countries participating in the 2014 Skateboarding World Championships includes: Australia, Austria, Bahrain, Belgium, Botswana, Brasil, Canada, China, Czech Republic, Egypt, Ethiopia, Finland, France, Germany, Italy, Japan, Lebanon, Lesotho, Malaysia, Mauritius Islands, Mexico, Morocco, Mozambique, Namibia, Netherlands, Philippines, Reunion, Russia, South Africa, Swaziland, Thailand, Turkey, Uganda, United Arab Emirates, United Kingdom, United States and Vietnam.

For an up-to-date list of skateboarders and countries that will be represented at the 2014 Skateboarding World Championships, visit www.KimberleyDiamondCup.com. The Skateboarding World Championships at the Kimberley Diamond Cup will be broadcast live in South Africa on SuperSport and distributed globally in 173 countries reaching 367 million homes worldwide. The event will also be webcast live.

DECENZO AND DYET SKATE FOR HOPE

Top professional skateboarders Ryan Decenzo and Adam Dyet will be joining the Skateboarding for Hope Tour in the Northern Cape Province in the lead-up to the Kimberley Diamond Cup presented by Kumba Iron Ore, a business unit of Anglo American. The world championship skateboarding event will take place in the capital city of Kimberley from 27-29 September and the best skateboarders in the world are expected to battle it out for the vert and street titles as well as a share in the price purse of more than R5 million.

These two skaters will be joining the community outreach initiative to take part in skateboarding clinics and demonstrations in Kathu, Kuruman and Kimberley. The activations form part of the joint initiative between the Northern Cape provincial government and Kumba Iron Ore to introduce novice skateboarders in impoverished communities to the joy of skateboarding.

This will be Decenzo’s second trip to South Africa after he narrowly missed out on the world championship title in Kimberley last year. He recently took the first place at the Kia World Games hosted in China in June. Dyet was a bronze medallist at the X Games and will be a first-time visitor to the country.

According to Tim McFerran of World Skateboarding Grand Prix, it is very exciting to have such accomplished skateboarders joining a part of the road show. “They are amazingly talented skateboarders and it is a fantastic opportunity for youngsters in the Northern Cape to learn basic skateboarding skills from the best in the world. I am confident that Ryan and Adam will show off all their tricks during the demonstrations and that this will further inspire a new generation of skateboarders throughout the province. Skateboarding enthusiasts will also be able to get a sneak preview of what can be expected during the three days of non-stop skateboarding action at the Kumba Skate Plaza in Kimberley next weekend,” mentions McFerran.

The Skateboarding for Hope Tour stops include:
– Postmasburg town hall – 20 September from 11h00 – 15h00
– Kalahari Country Club, Kathu – 21 September from 10h00 – 11h00
– Kuruman Skate Park – 22 September from 12h00
– Green Point Township, Kimberley – 24 September
– Kumba Skate Plaza, Kimberley – 25 September at 15h00

Yvonne Mfolo, executive head of public affairs at Kumba Iron Ore is proud of the company’s association with the Skateboarding for Hope initiative through their support of the Kimberley Diamond Cup. “As a company we seek to support projects and initiatives that make a real difference in the communities in which we operate. As part of our robust community engagement and development programme we run throughout the Northern Cape, the Kimberly Diamond Cup and the Skateboarding for Hope initiative are aligned with this philosophy. We are proud of the value it has provided to communities throughout the Northern Cape, especially the impact it has had in promoting a positive lifestyle to the youth of the province.