Huge Boost for Skateboarding For Hope

Skateboarding for Hope George

Skateboarding for Hope George

The Skateboarding for Hope community outreach programme has received a significant boost with global apparel company Vans signing up as presenting partner for its year-long programme. As part of the run-up to the Kimberley Diamond Cup skateboarding world championships presented by Kumba Iron Ore in October, the Skateboarding for Hope road show will travel the country to introduce the youth of South Africa to the sport of skateboarding.

The Skateboarding for Hope road show is a youth development initiative launched by the Northern Cape Provincial Government four years ago to promote skateboarding as an affordable and accessible leisure activity. The tour itinerary for 2015 includes fifteen Skateboarding for Hope activations around the country from bustling urban skate parks in Johannesburg to deep rural towns in the Northern Cape.

According to Tim McFerran from World Skateboarding Grand Prix, the global leader in skateboarding event management, they are very excited about Vans’ support of the Skateboarding for Hope initiatives throughout South Africa. “Their support will be invaluable in growing these events nationally and moving them to the next level. Vans play a prominent role in the skateboarding community in South Africa and we are delighted in the joint commitment to the development of skateboarding in this country. This initiative is very important to both the Kimberley Diamond Cup and the Northern Cape as it forms part of our aggressive approach to youth development and providing our youth access to skateboarding. This is also a great community service as it provides fun events for the kids to engage them in a meaningful way and teaches them skateboarding and life skills. The programme also gains access to marginalised youth, a vital part of our local communities that is often overlooked,” mentions McFerran.

Since 2011, the Skateboarding for Hope community outreach initiative has hosted more than 500 activations and handed out more than 5000 skateboards to youth at risk and underprivileged kids. During the first part of 2014, the programme touched the lives of more than 18000 youth throughout South Africa. The nationwide tour creates enormous exposure for skateboarding and also provides young skaters with the opportunity to grow and improve their skills. In addition, it also promotes tourism to the Northern Cape and creates awareness of the numerous skate parks that have been built in the province.

According to Vans marketing manager Warren Talbot, “Vans is committed to skateboarding, but more importantly, we are committed to developing skateboarding in South Africa. It is a privilege to be a partner of Skateboarding for Hope as we continue to build and support the KDC tour 2015,” states Talbot.

The Skateboarding for Hope tour stops will include:
14 March – Brightwater, Johannesburg
2 May – Johannesburg
16 May – Somerset West, Western Cape
13 June – Moses Mabhida Stadium, Durban
17 – 19 June – Northern Cape Youth Month Tour
4 July – George
18 July – Langebaan, Western Cape
1 August – Thrashers, Pretoria
29 August – Stoneridge, Johannesburg
5 September – Canal Walk, Cape Town
29 – 30 September – Northern Cape

Skateboarding for Hope Soweto

Kimberley Diamond Cup – Day 1 Press Release

Samarria Brevard at KDC 2014. Photo by Sam Clarke.

Samarria Brevard at KDC 2014. Photo by Sam Clarke.

High flying start on day 1 of Kimberley Diamond Cup

Kimberley, South Africa – October 3, 2014

Day one of the Kimberley Diamond Cup Skateboarding World Championships presented by Kumba Iron Ore got off to an exciting start with the high flying action of the Big Air World Championships followed by the inaugural Women’s Street World Championships.

First up was Big Air and Jono Schwan landed a heelflip body varial 360 over the gap to a 900 on the quarterpipe, earning him the title and a $22,000 cash prize.

The inaugural Women’s Street Championships featured standout performances by Alexis Sablone (kickflip front 50-50) and Brazilian Pamela Rosa (frontside boardside the big rail), but it was Samarria Brevard, who ripped the entire course and front-180’d the entire manual pad. “I was very nervous before we started skating, but I’m so excited having won!” said Brevard. “My mom was worried because I had to travel on my own to get here – it’s my first time out of the country – but both of my parents are very supportive of me skateboarding and will be so happy for me!”

The first day of competition ended with a concert featuring dance performances and popular South African musicians followed by a 15-minute fireworks show. “It was a great start of what promises to be a fantastic weekend of skateboarding,” said Tim McFerran, CEO of World Skateboarding Grand Prix. “Skateboarders have travelled from all over the world, from 37 countries, and today we saw just a small preview of the caliber of skateboarding we’re in store for this weekend.”

Women’s Street World Championships Top Three
1. Samarria Brevard ($15,000)
2. Alexis Sablone ($10,000)
3. Pamela Rosa ($5,000)

Big Air World Championships Top Three
1. Jono Schwan ($22,000)
2. Elliott Sloan ($15,000)
3. Clay Kreiner ($10,000)

Click here for the full results from Day One of the Skateboarding World Championships at the Kimberley Diamond Cup.

Fireworks at KDC 2014. Photo by Sam Clarke.

Jono Schwan at KDC 2014. Photo by Sam Clarke.

The official events of the 2014 Skateboarding World Championships at Kimberley Diamond Cup were the Women’s Street Championships, Vert World Championships, Street World Championships, Big Air Championships, Rider Cup Team Skateboarding Championships as well as four national championship events for South African skaters, including Girl’s Street Championships, Vert Championships, Street Championships and the Youth Street Championships.

About Kimberley Diamond Cup
The annual Kimberley Diamond Cup World Skateboarding Championships is a partnership between South Africa’s Northern Cape Provincial Government, World Skateboarding Grand Prix and Kumba Iron Ore. Located 300 miles southwest of Johannesburg in the Northern Cape Province, Kimberley was the location of South Africa’s first diamond mine, thus its nickname, “The Diamond City.” For the latest news and information go to www.kimberleydiamondcup.com.

About World Skateboarding Grand Prix (WSGP)
World Skateboarding Grand Prix is an international skateboarding event management company. WSGP hosts world-class skateboarding events with a commitment to help stimulate local economies through tourism while supporting youth development, especially those in underserved or impoverished communities. For the latest news and information on the 2014 Skateboarding World Championships at the Kimberley Diamond Cup and other upcoming World Skateboarding Grand Prix events, visit www.WorldSkateboarding.com.

DECENZO AND DYET SKATE FOR HOPE

Top professional skateboarders Ryan Decenzo and Adam Dyet will be joining the Skateboarding for Hope Tour in the Northern Cape Province in the lead-up to the Kimberley Diamond Cup presented by Kumba Iron Ore, a business unit of Anglo American. The world championship skateboarding event will take place in the capital city of Kimberley from 27-29 September and the best skateboarders in the world are expected to battle it out for the vert and street titles as well as a share in the price purse of more than R5 million.

These two skaters will be joining the community outreach initiative to take part in skateboarding clinics and demonstrations in Kathu, Kuruman and Kimberley. The activations form part of the joint initiative between the Northern Cape provincial government and Kumba Iron Ore to introduce novice skateboarders in impoverished communities to the joy of skateboarding.

This will be Decenzo’s second trip to South Africa after he narrowly missed out on the world championship title in Kimberley last year. He recently took the first place at the Kia World Games hosted in China in June. Dyet was a bronze medallist at the X Games and will be a first-time visitor to the country.

According to Tim McFerran of World Skateboarding Grand Prix, it is very exciting to have such accomplished skateboarders joining a part of the road show. “They are amazingly talented skateboarders and it is a fantastic opportunity for youngsters in the Northern Cape to learn basic skateboarding skills from the best in the world. I am confident that Ryan and Adam will show off all their tricks during the demonstrations and that this will further inspire a new generation of skateboarders throughout the province. Skateboarding enthusiasts will also be able to get a sneak preview of what can be expected during the three days of non-stop skateboarding action at the Kumba Skate Plaza in Kimberley next weekend,” mentions McFerran.

The Skateboarding for Hope Tour stops include:
– Postmasburg town hall – 20 September from 11h00 – 15h00
– Kalahari Country Club, Kathu – 21 September from 10h00 – 11h00
– Kuruman Skate Park – 22 September from 12h00
– Green Point Township, Kimberley – 24 September
– Kumba Skate Plaza, Kimberley – 25 September at 15h00

Yvonne Mfolo, executive head of public affairs at Kumba Iron Ore is proud of the company’s association with the Skateboarding for Hope initiative through their support of the Kimberley Diamond Cup. “As a company we seek to support projects and initiatives that make a real difference in the communities in which we operate. As part of our robust community engagement and development programme we run throughout the Northern Cape, the Kimberly Diamond Cup and the Skateboarding for Hope initiative are aligned with this philosophy. We are proud of the value it has provided to communities throughout the Northern Cape, especially the impact it has had in promoting a positive lifestyle to the youth of the province.

PRO STREET SKATERS ANNOUNCED FOR KIMBERLEY DIAMOND CUP

With a High Adrenaline Head-to-Head Jam Format, Pros Get Ready to Battle for World Championship Title and $100,000 First Place Prize

(Sacramento, Calif. – Sept. 12, 2013) – The street lineup for the 2013 Kimberley Diamond Cup presented by Kumba Iron Ore was announced today. The best pro street skaters from around the world will battle it out in Kimberley, South Africa Sept. 27-29 for a world championship title and their share of a $500,000 prize purse, the largest single event prize purse in skateboarding. The winner of the Street Championships will receive a $100,000 cash prize.

The 2013 Kimberley Diamond Cup pro street competitors include:

Youness Amrani
Mike Anderson
Curren Caples
Lucas Carvalho
Danny Cerezini
Trevor Colden
Jack Curtain
Ryan Decenzo
Adam Dyet
Tommy Fynn
Felipe Gustavo
James Hardy
Wes Kremer
Rodrigo Leal
Louie Lopez
Greg Lutzka
Alec Majerus
Alexandre Massotti
Nick Merlino
Silas Baxter Neal
Manny Santiago
Evan Smith
Rodrigo TX

This roster is insane,” said Pro Skater Greg Lutzka. “To bring all these guys together in South Africa, with a world championship title and a huge prize purse, it’s gonna be an intense contest. The head-to-head jam format means lots of action, and lots of crazy tricks are gonna get thrown. This is one contest where I almost wish I could just watch because I know it’s going to be insane. But that $100,000 prize is way too big to pass up, so I’ll definitely be hitting it hard and going all out.

The Kimberley Diamond Cup Street Championships will take place in the Kumba Skate Plaza on a custom designed street course designed by California Skateparks, the global leader in skatepark design. The contest will be broadcast live in South Africa, and then around the world in 173 countries and 367 million homes.

To see such a diverse group of skaters represented at a single event is pretty remarkable,” said Ryan Clements of CA PROductions, part of the event management team and one of the announcers of the Kimberley Diamond Cup. “The contest will be using a head-to head jam format, which is a great way to get the skaters to push their limits and literally battle it out, giving everything they’ve got. It’s going to be an incredible contest to watch with nonstop shredding from beginning to end. This is a huge prize in the skateboarding world, with $100,000 cash up for grabs, the skating is going to be insane. And to get to do it all in South Africa is just incredible. I can’t wait to see how it all goes down!

The buildup to the Kimberley Diamond Cup will include two pro tours consisting of some of the top pros in the industry. One pro tour will start in Cape Town and one in Johannesburg and each tour will work its way to Kimberley, with the pros giving skate clinics, demos, autograph signings and building excitement for the world championships in the small townships along the way.

Kimberley Diamond Cup replaces the Maloof Money Cup world championships, which ended its run in South Africa last year. The new event, a partnership between the Northern Cape Provincial Government, World Skateboarding Grand Prix, and Kumba Iron Ore, was named in homage to the host city’s history as the location of South Africa’s first diamond mine and its distinction as “The Diamond City.”

South Africa has experienced a skateboarding movement over the last few years and the Kimberley Diamond Cup is the most highly anticipated event of the year,” said John Block, MEC for Finance, Economic Development and Tourism. “This year’s contest has the largest number of skaters and the biggest names of any skate event we’ve ever hosted. The hotels in Kimberley are already at capacity and the anticipation is growing every day. Luckily fans won’t have to wait much longer. We’re excited to host this incredible event and see history made.

For the latest news and information, visit www.kimberleydiamondcup.com or follow KDC on Twitter and Facebook.

KIMBERLEY DIAMOND CUP PRO ANNOUNCEMENT 1

Kimberley Diamond Cup have announced the Vert Pros coming out for the event, which is happening from 27 – 29 September. They’ll be competing for World Championship Title and Vert Skateboarding’s Largest Prize Purse.

The list so far:
Pierre Luc Gagnon (PLG)
Elliot Sloan
Mitchie Brusco
Andy MacDonald
Ronaldo Gomes
Jimmy Wilkins
Marcelo Bastos
Jono Schwan
Adam Taylor

(Sacramento, Calif. – Sept. 4, 2013) – The pro vert lineup for the 2013 Kimberley Diamond Cup presented by Kumba Iron Ore was announced today. The world championship contest, taking place in Kimberley, South Africa from 27 – 29 September, will feature the best professional street and vert skateboarders from around the world competing for a shot at a world championship title and their share of the $500,000 US prize purse, the largest single-event prize purse in skateboarding.

Kimberley Diamond Cup replaces the Maloof Money Cup world championships, which ended its run in South Africa last year. The new event, a partnership between the Northern Cape Provincial Government, World Skateboarding Grand Prix, and Kumba Iron Ore, was named in homage to the host city’s history as the location of South Africa’s first diamond mine and its distinction as “The Diamond City.”

The Kimberley Diamond Cup Vert Championships will take place on a custom vert ramp and a big air ramp located in the state-of-the-art Kumba Skate Plaza designed by California Skateparks, the global leader in skate park design. The top cash prize for vert is $60,000, the largest in the industry, with an additional $10,000 up for grabs in the Best Trick contest.

I’m really looking forward to competing in the Kimberley Diamond Cup, this will be my third trip to South Africa,” said Pro Skater and 17-time X Games medalist Pierre Luc Gagnon. “The management group always hosts the best quality events that really stand out from the rest; not to mention the biggest prize purse in Vert! See you guys out there. Heeeweeego!

I’m looking forward to the Kimberley Diamond Cup. It’s going to be bigger and better than ever. We’ve got more skaters than ever before and they truly represent the best of the skateboarding world,” said Mark Waters, operations manager for World Skateboarding Grand Prix. “This truly is one of the best contest management teams I’ve ever been associated with and I’m looking forward to seeing some mind blowing skating. I can’t wait to watch the vert and big air contests. These guys bring everything they’ve got and watching that event with every skater crowded around always makes for a high intensity contest.

This year’s competition promises to be better than ever. Skate enthusiasts from around the world and across the country are gearing up for an adrenaline-packed contest,” said Patrick Seboko, Head of the Northern Cape’s Department of Economic Development and Tourism. “We have partnered with US-based World Skateboarding Grand Prix, which leads a team of international skate experts who have been responsible for many of the innovations in skateboarding contests over the last six years, including the Maloof Money Cup. The Kimberley Diamond Cup will cement the reputation of Kimberley and the Northern Cape as a world-class skateboarding destination.

KIMBERLEY DIAMOND CUP

So it looks like there is in fact something happening in place of the Maloof Money Cup this year, and it’s called the Kimberley Diamond Cup.

Kimberley Diamond Cup will be the name of the new mega international skateboarding event to be staged in the city from 27-29 September 2013, Mr John Block, MEC for Finance, Economic Development and Tourism in the Northern Cape announced today.

“This exciting new brand of international competitive skateboarding is a uniquely Northern Cape brand that will also have a presence in the Western Cape, KwaZulu-Natal and Gauteng as the province strives to enhance its reputation as an ideal destination for extreme sports and adventure events,” he said. Block added that the skate fans can expect 150 top pro and local skateboarders to participate in the Kimberley Diamond Cup street, vert and mini-mega formats this year.

Mr Patrick Seboko, head of the Department of Economic Development and Tourism, revealed that United States-based company World Skateboarding Grand Prix won the tender for staging the Kimberley Diamond Cup and presenting an action-packed 12-month long support programme. This will include three “high octane” street and team Grand Slam skate competitions to be staged in Cape Town, Durban and Johannesburg each offering a total prize purse of R50 000.00, said Seboko.

Seboko mentioned that World Skateboarding Grand Prix will join hands with South African project management company Pragmatics and international skate event experts to deliver the Kimberley Diamond Cup, Grand Slams and a year-long, fun-filled line-up of skate competitions and other events to take place at the skate plaza in Kimberley.

World Skateboarding Grand Prix is already working with the Northern Cape government, the global skateboarding community and event sponsors to design events and programmes to take competitive and fun skateboarding to new levels in the Northern Cape and South Africa, cited Seboko.

A revitalised Skateboarding for Hope campaign aimed at promoting skateboarding as a positive and easily accessible lifestyle alternative will also see events staged at the newly-built mini-skate parks in Kuruman, De Aar, Upington and Springbok and ten other towns in South Africa, said Block. He added that the Skateboarding for Hope campaign will now incorporate a skater mentorship programme designed to enhance local talent, which is a further sign of the provincial government’s commitment to the youth.

Block stated the Northern Cape Province and Kimberley proved their capability of successfully hosting world-class events. “We have signed up a renowned skateboarding management team and market leaders in competitive skateboarding, all who have been responsible for many of the innovations in world-class skateboarding contests over the last six years,” he said.

The provincial government is confident that owning its own brand of competitive skateboarding will open a number of lucrative opportunities to further stimulate local economic development and the tourism industry in the province, confirmed Block.

For more information, visit www.kimberleydiamondcup.com and www.experiencenortherncape.com.

A recent newspaper article:

A skateboarding revolution in Kimberley South Africa, part of the international World Skateboarding Grand Prix. World Skateboarding Grand Prix and Kimberley Diamond Cup teaches youth drive and determination to create and pursue personal growth, self-esteem and individuality and the competitive spirit necessary to achieve success and keep kids off the streets and away from crime. Kimberley Diamond Cup is a skateboarding revolution with an adrenaline packed week of events comprised of World Skateboarding’s Grand Prix’s Professional Championship. Leading up to the Professional Competition are the pro tours, the Skateboarding for Hope Tour and clinics. These events snowball into an exciting atmosphere for the local communities with music concerts, prizes and skating paraphernalia that is donated to the local youths. Our goal is to bring skateboarding to communities around the world and work in partnership with local governments and entities to leave permanent skate parks behind.