Franky Villani’s “No Cash Value” part

Franky Villani

Franky Villani’s new part for Zero’s “No Cash Value” is different from any other Zero part I have seen before. Although he has the usual hammers that you would expect from a Zero rider, he also has unique trick choices and a technical edge that most don’t.

My War: Tommy Sandoval

My War

With the “Cold War” deadline closing in, Tommy Sandoval knew he needed a gnarly final trick to solidify the last part. He battled a 20 set in San Diego, and the rest is history.

My War: Jamie Thomas

My War Jamie Thomas

Even though Jamie Thomas already had an untouchable skate legacy and was closing in on 40 years old, he still waged an epic battle for his “Cold War” ender—a trick that is gnarly by any standard.

Chris Cole On Leaving Zero

Chris Cole on Leaving Zero

Chris Cole on Leaving Zerophoto: diego reyes v.

In 2014, the skateboard industry got a hard kick in the nuts. Multiple brands died, distributions changed, and skaters took risks and matters into their own hands. But there was no bigger news then when Chris Cole announced he was leaving his longtime board sponsor, Zero back in July. As a shareholder and skater of the brand for over 13 years, it didn’t really even seem possible.

Since his departure he hasn’t announced any longterm plans to ride for any other board company – but with the “Chris Cole” brand having bigger reach than many skateboard companies put together, you have to wonder, is a board sponsor more of a liability than a benefit for him these days? We caught up with him and discussed his relationship with Jamie Thomas, board brands in 2014 and the future of his career.

You recently left Zero Skateboards after 13 years. You were also a business partner and shareholder in the company. How did you leave and what happened to your shares?

I was a silent shareholder, so any of the shares that I had were contingent upon the actual sale of Zero. And that never happened and it’s not gonna happen. When I left Zero, Black Box also went over to Dwindle distribution and people thought that I got a big payout when I left, but that’s not true. There was absolutely no payoff and I’m not a shareholder any longer.

As far as breaking it off with Zero, it sucked man. I was with them, for over a decade and brands go through changes and so do people. Zero just changed from the brand I started skating for – and that doesn’t mean it was lame – it just wasn’t the same company I started with. I didn’t feel like it made any sense to stay there and just collect a check. It was an amicable split. Jamie Thomas [Zero’s founder] and I have been friends for so long – he was in my wedding, so a sponsorship wouldn’t change that. A friendship wouldn’t crumble because of that. He knew it was time.

Read the full interview on Jenkem HERE.

ZERO COLD WAR: TOMMY SANDOVAL

The Zero team is one of the best teams in the world. Cold War proves this with the absolutely incredible level of skating. Tommy Sandoval’s part is testament to this. We were blown away.

Download the full Zero “Cold War” video in the iTunes store here.

ZERO COLD WAR: DANE BURMAN

Dane Burman’s part in “Cold War” is incredible. He skates so fast, so hard and so huge. Wow. Not to mention how he deals with security.

Download the full Zero “Cold War” video in the iTunes store here.

ZERO COLD WAR: JAMIE THOMAS

Jamie Thomas, perhaps one of the most respected skateboarders alive today, and founder of Zero, Mystery and Fallen, puts down one of his most impressive parts ever.

TATTOO TUESDAYS

Zero Skateboards Tattoo

With all the hype around Zero Skateboards and their new video “Cold War”, we thought we’d put together a collection of some Zero tattoos by some pretty die hard fans…

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

Zero Skateboards Tattoo

MEET THE ZERO TEAM

Zero’s Cold War is probably one of the most anticipated videos of the year, if not the decade. It is going to be incredible. Here’s the team.

THROWBACK THURSDAYS

Zero’s Dying to Live is still an incredible skate video. Can you believe it came out in 2002?! Chris Cole’s part in it makes today’s Throwback Thursdays. Jamie Thomas introduces it. HAMMERS.

ZERO X SKATEISTAN DECK SERIES

Zero Skateboards and Skateistan have released a series of three colab decks. Each design tells its own story about skateboarding in Afghanistan. Proceeds from the sale of each deck supports Skateistan.

There is not much that’s better than seeing your own name on a skateboard deck from a hardcore skate brand. It will connect kids that skate all around the world with Skateistan projects and there will be a little more humanity in the world,” says Skateistan’s founder and executive director, Oliver Percovich.

Here’s the story behind each skateboard:

“Zero x Skateistan Army” Skateboard Deck – 8″ x 32″
Although Skateistan’s dedicated team of staff and volunteers see themselves more as a family than an army, we’ve had some fallen soldiers over the years who we will keep alive in our memories forever. These include four students and volunteers who were killed by a suicide bomb last year, as well as our former Sport Coordinator in Kabul, Khalid, who was a talented Afghan-Canadian skateboarder that joined Skateistan as a volunteer in 2010 and sadly passed away in 2012. When we saw the design above we thought immediately of Khalid and how excited he would be have been to see that he made it onto a Zero board graphic. One of three photos appearing on the board, it shows Khalid ollieing on a bridge behind Darulaman palace, where Afghanistan’s royalty used to live. The other images in the collage were taken by Skateistan volunteers, and are likewise a testament to our amazing team around the world, whose hard work and passion help to keep Skateistan rolling.

“Zero x Skateistan Logo Rifle” Skateboard Deck – 8.125″ x 32.125″
While the AK-47 gun has become a pronounced symbol of war and conflict, Skateistan’s logo of the gun broken in half creates an equally resounding symbol against violence in favour of peace and conflict resolution. In our full logo, the AK-47 is being broken by a skateboarder, which our students in Afghanistan have identified closely with. The youth have hope for a future of peace, unity, development, and sports.

“Zero x Skateistan Bombs” Skateboard Deck – 7.62″ x 31.5″
When Zero’s design team asked for photographs of street scenes from Kabul, Afghanistan, one image taken at the iconic (and now demolished) Russian Cultural Centre came to mind. The bullet ridden and destroyed building was one of the city’s most iconic and historic locations, as well as a popular street skating spot for Skateistan’s team. The location was once featured on the cover of Kingpin Skateboarding Magazine after a visit from pro skaters in 2012. It was also one of the hotspots for Kabul’s local street artists to express themselves. The Cultural Centre showed the scars of war and suffering, and was not in use except as a place for drug users or sometimes kids playing cricket – and of course skateboarding. The photo above was taken during a skate session with some of the Skateistan team in 2011: Khalid, Merza, Oliver, and Rhianon.

Find out more:
http://skateistan.org/